NINJA

Foodi

Driving product sales with mouth-watering content.

Ninja had successfully built their business on infomercials. But in order to scale and reach new customers, it was time to evolve. We helped them put audiences at the center, push beyond a broadcast only approach, and get more out of their production budgets to drive both brand and product demand.

Our challenge.

Ninja needed help driving brand awareness and product sales of their newest line of fast, versatile, convenient kitchen appliances called the Ninja Foodi.

With the pandemic-driven push to more home-cooked meals, they needed to move beyond infomercials and evolve their brand to reach new audiences in a modern, more targeted way.

Our recipe for success.

We combined beautiful storytelling, audience-led science, and a full-funnel production approach to create a robust content library of assets for both linear and digital use for multiple targets based on audience data.

We partnered to transform their strategy into an omnichannel creative campaign, featuring a mix of awareness-driving broadcast spots for the line of Foodi appliances, product-centric spots to drive consideration, and a vast library of hyper-targeted digital assets to push conversions over the line.

We infused audience data into the creative, leveraging personalized elements like casting, set design, and carefully curated food outputs to generate a content matrix mapped against key demographics. And we gave the brand a premium veneer with stunning, mouth-watering, videography and photography.

In one production, we delivered nearly 80 video assets to fill a complex media plan for an entire season’s shopping. And did we mention we pulled it off on a remote overseas production, shot more than 3,000 miles away? Now that’s some serious social distancing.