THE HOME DEPOT
Pro Test Lab
Leveraging Influencers for B2B
The Home Depot isn't just for DIYers—it's where the Pros go to get more done. We needed to equip them with new tips and tricks for the job site, and this educational YouTube series was the perfect way to do it. So we teamed up with Chris and Yvonne of Reclaimed Karma to walk Pros through common project requests and client demands.
Our Challenge
Pros already trust The Home Depot for product selection, benefits, and quality—but they may not consider The Home Depot when searching online for how-to guides and tips. We needed to change that, and establish The Home Depot as a knowledge hub in the Pro arena.
Our Approach
We started with data—uncovering the types of content Pros would be interested in learning more about. Then, we used those insights as the foundation for our series.
Our Influencer team selected Chris and Yvonne Johnson from Reclaimed Karma as the perfect partners for the series. As a designer and contractor, Yvonne and Chris have a unique dynamic—and we wanted to leverage their point of view, delivering content to Pros in a way that felt peer-to-peer.
Then, we worked alongside them to write a 5-episode season that we shot, directed, and produced in just 5 days at Trade School Studios. These weren't the typical lackluster how-to videos - instead, we crafted an entertaining series that Pros could engage with and learn from.
The Results
The series recently launched, with an episode releasing every week on YouTube, supported by promotional content across The Home Depot owned digital and social channels, as well as organic social promotion by our partners, Reclaimed Karma.
Work Categories:
Social Content, Digital Video, Influencer, Episodic Content