THE HOME DEPOT
You’ve Never Been More Ready
Owning the remodeling journey
Planning a remodel project is no small feat. Dreaming about your new space is one thing, but it can feel overwhelming to roll up your sleeves and make that dream a reality. So we set out to change that perception—empowering new remodelers with all the tools, services, and know-how The Home Depot has to offer. Because the truth is, they've never been more ready to stop dreaming, pick up a hammer, and start doing.
Our challenge.
Every remodeler is as unique as the remodel itself—and The Home Depot has resources, services, and products to fit each of them. So we needed to build a cohesive body of creative work that felt relevant and personalized, no matter where our audience landed on the DIY spectrum.
Our approach.
We rallied behind a concept that resonated across our six audiences, and empowered people from all walks of life to start their projects: “You’ve Never Been More Ready.” Then, we carefully planned and executed one massive production to create over 230 pieces of highly-personalized and scalable content across multiple platforms.
The results.
1 Production
5 Separate Sets
77 Retouched Images
236 Pieces Of Content
17 Videos
Our production approach enabled us to personalize our messaging across six unique remodeler personas, while also touching on each phase of the remodeler journey.
Work Categories:
Social Content, Digital Video, Content Strategy, Audience Segmentation