Smarter Creative Automation

Powered by AI, Guided by Humans

See how Mainspring reinvents creative production

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Meet our automation tool built for brands that move fast.

Let’s face it… keeping up with the fast-moving demands of modern marketing isn’t easy.

Brands are under pressure to deliver more content, more often, to more audiences - and it all has to be relevant, brand-safe, and platform-ready. Traditional workflows weren’t built for that. And while many automation tools promise speed, they often cut corners on strategy and quality.

That’s where Mainspring comes in.

Built by Trade School, Mainspring is a proprietary content-creation and versioning tool that helps marketers produce high-performing, platform-optimized creative at scale - without compromising on craft or control.

Think of it as your brand’s creative engine: powered by AI, guided by strategy, and built for results.

Built for modern marketers

Mainspring is perfect for brands that:

  • Are ready to replace bloated timelines with smart, scalable processes

  • Need to support multiple audiences or regions with personalized creative

  • Want to test and learn faster across digital platforms

  • Believe creative performance is just as important as media performance

So, what makes Mainspring different?


By blending Trade School’s creative and strategic firepower with cutting-edge AI and a radically streamlined production model, Mainspring AI delivers work that’s not only faster, but smarter. We cut the waste. We keep the craft.

Scalable Content, Without the Compromise

Mainspring helps generate hundreds of content variations in a fraction of the time, giving brands the ability to react in real-time while keeping quality intact.

Built-In Brand Consistency

From tone of voice to visual identity, Mainspring ensures every piece of content stays on-brand - every time, everywhere.

Hyper-Customization at Scale

Local markets, unique audiences, seasonal pushes - Mainspring makes personalized, data-informed creative possible at enterprise scale.

Integrated for Creative Collaboration

Mainspring fits into Trade School’s agile production model, complementing our teams’ creativity while making versioning seamless and smarter.

Want to see Mainspring in action?